The Presence AI Copilot for SMBs

Build. Host. Update. Sync. Grow your online presence — automatically.

  • Websites in 20–120s — publish instantly
  • Social sync: IG/FB/TikTok → site, and back again
  • Hosting + autopilot updates = lasting retention
Raising €3M Seed — Oversubscribable
Timothée Le Borgne
Timothée Le Borgne

CEO, ex-Jellysmack

Timothée Le Borgne

Ex-Jellysmack (VP), ex-MomentsLab (VP), ex-Doctolib (VP), ex-Apple. 15 y entrepreneur, sold a company to Twitter

Benjamin Mathias
Benjamin Mathias

CTO, ex-Jellysmack

Benjamin Mathias

10x Software Dev, ex-Jellysmack, ex-ESA, ex-Orange.

CATEGORY DEFINING INFRA

SMBs' online presence is broken.

Slow

"AI builders take minutes and often fail."

Expensive

"Agencies cost €1.5k–€8k. DIY wastes time."

Unmaintained

"Sites age quickly; socials disconnected; SEO decays."

~100M SMBs globally struggle with visibility.
They need automated presence, not another editor.

Market Opportunity & Beachhead

TAM

$200B+

Presence & local discovery

Website/hosting: ~$65Bn
SEO: $50bn
Social Content: $85bn
Reputational Management: $12bn

Beachhead

22M

Local SMBs

Restaurants, home services, beauty, retail, real estate

Growth Strategy

Growth Strategy Diagram

These market segments:

• Rely on both website & SEO but also Insta, FB or TikTok for discovery
• Frequently update menus, offers, photos, hours
• Don't churn from presence & hosting

They benefit the most from an AI-powered copilot

One place that builds your site in 20 seconds and auto-updates it from your social posts.

Build

AI generates site, brand, photos, promo video.

Host

One-click publishing + AI & SEO optimized.

Autopilot

Full linking to your socials. New post → Website update

Mobile mockup
↑
Desktop mockup

Visual Versioning — Our UX Moat

Branch & Compare

See variants side-by-side

Restore & Fork

Branch from any version

Full recursive structure

Edit, tweak and deploy any node, from any variant, at any time, instantly

Media-native engine

Quirel has been designed to create, upload and edit images and videos, then closely knit them in websites

Version Graph
SMB Owner — Cyril Paglino

"I was able to create & deploy a website in maybe 10min, end -to-end. The "tree" made it super simple to visualize the changes"

View website →
Agency Partner — Brigitte C.

"We needed a quick showcase website for our award-winning kids songs. All the versions were stunning, and worked right off the bat"

View website →

Pilot from WhatsApp

Direct integration: AI Agent

SMBs can now build and manage both their websites AND their socials, directly through WhatsApp. No app downloads, no learning curve. Create on Quirel UI. Pilot day-to-day on Whatsapp.

Instant Updates

Send a vocal: create a post & update your online presence everywhere, in seconds. Perfect for restaurants, salons, and service businesses.

Proactive AI Copilot

Get suggestions on how to enhance your visibility on WhatsApp. Black Friday coming up? How about a social post & a nice overlay on the website? Quirel AI calculates reach & impact estimates.

2B+

WhatsApp users globally

80%

SMBs already use WhatsApp

0%

Friction to adoption

WhatsApp Integration Demo

The Magic — Data-Powered Proactivity

A Growth companion

Quirel doesn't just wait for commands. It  suggests them, based on multiple data sources: local weather forecasts, notable events (black Friday, Xmas...), or simply, posting frequency - with GROWTH in mind

✨ Quirel AI Copilot

Hey, you haven't posted in 5 days. Here is a generated post based on your top dish. Approve?

Real-life situation - Bar/Restaurant, low frequentation

Proactive AI Notification

Quirel analyzes traffic, weather, and calendar data to trigger growth actions. When conditions align, it proactively suggests updates across all your channels. And executes them.

Technology defensibility

Parallel Inference Fan-out

Smart dynamic routing over 35+ models, factoring in performance vs prompt, output token costs and user preferences

Custom Infrastructure

Optimized for speed and cost efficiency at scale. Caching & semantic de-duplication. No overexpensive AWS/GCP

Recursive Nodes System

GIT-like versioning and access to every single modification of every single asset created. Fundamental Architecture choice

Queue-based Inference

Intelligent batching for optimal and predictable throughput. Combined with self-hosting for control over costs

Perpetual LLM evaluation

All models are automatically benchmarked against each other, so as to always pick the best quality/cost ones 

Growing Data Moat

Version graphs + media prompts + user edits + full vectorization = structured dataset to train & fine-tune models

Unit Economics: Costs

ONE-OFF

$0.33 /website

Full cost per production-grade website creation

EVENT-DRIVEN

$0.003 /image

Cost per image generation

$0.3 /video

Cost per video generation

RECURRING

$0.20/website /mo

Hosting + storage per live website

92%

Av. gross margin

  • • Gross margins grow automatically as inference costs fall (by ~100× since 2020)
  • • Editing flows become nearly free
  • • Heavy users remain profitable
  • • Margins improve with scale

BUSINESS MODEL

Starter

€19/mo

Small businesses: 1 site, occasional edits, few media creations

(Hairdresser, plumber, café, coach, yoga studio, therapist, accountant)

Pro

€49/mo

Growing businesses: 1–3 sites, more edits, media...

(Restaurant groups, retail chains, gyms, childcare, real estate brokers)

Assumptions & LTV
Starter Pro
Churn 4% 2%
CAC €25 €80
Gross Margin 92% 92%
LTV ( /CAC) €437 (17.5x) €2,254 (28.2x)

Churn relates to the natural death of companies, more than SMBs churning proactively

Summary

Blended ARPU €22
Gross Margin ~92%
LTV/CAC >10x
Payback <6 months
Scenario 1

Go-To-Market Strategy

Product-Led Growth

  • Free credits allowance, renewed every day
  • Free credits upon friends referral
  • 'Built with Quirel' website badge on free ones

Creators & Socials

  • Targeted paid marketing on key social networks (Linkedin/Meta/TikTok/Pinterest..)
  • TikTok Challenges
  • Sponsored campaigns with 100+ micro-influencers (5k-100k subs)

Local SMB partners

  • Affiliate deals with local SMB service providers, at each step of their journey:
    neobanks, invoicing...
  • Deal /w local website builder agencies (🇫🇷 Solocal - 90m€/y selling websites to SMBs)

The Team

Timothée Le Borgne

Timothée Le Borgne

CEO — ex-Jellysmack (VP), ex-Doctolib (VP), ex-MomentsLab (VP), ex-Apple. Built creator-first products reaching millions of users.

Benjamin Mathias

Benjamin Mathias

CTO — ex-Jellysmack, ex-ESA, ex-Orang. Led engineering for high-scale media infrastructure.

The Ask

€3m-ish Seed

Oversubscribable round

15%

Infrastructure

60%

GTM

20%

Hiring

5%

Operations

Milestones (18 months)
  • Reach €1.5M ARR
  • 10,000 paying SMBs
  • Launch Proactive Copilot V2 (full automation)
  • Expand to 3 new European markets
Request Live Demo

Infrastructure & Technology

15% of Ask

Allocation Image

Dedicated investment into maintaining our cost advantage and scaling our proprietary AI infrastructure (Parallel Inference Fan-out and Recursive Nodes System).

  • Cloud infrastructure optimization (self-hosting)
  • Further development of the AI Copilot features
  • R&D into new media generation models (3D/AR)
  • Data moat enhancement (vectorization and storage)