Quirel — The AI Presence Engine for SMBs

Build. Host. Update. Sync. Grow — automatically.

  • Websites in 20–120s — publish instantly
  • Social sync: IG/FB/TikTok → site, and back again
  • Hosting + autopilot updates = lasting retention
Raising €3M Seed — Oversubscribable
Timothée Le Borgne
Timothée Le Borgne

CEO, ex-Jellysmack

Benjamin Mathias
Benjamin Mathias

CTO, ex-Jellysmack

Category-defining infra, not a tool.

SMBs' online presence is broken.

Slow

"AI builders take minutes and often fail."

Expensive

"Agencies cost €1.5k–€8k. DIY wastes time."

Unmaintained

"Sites age quickly; socials disconnected; SEO decays."

~100M SMBs globally struggle with visibility.
They need automated presence, not another editor.

Market Opportunity & Beachhead

TAM

$200B+

Presence & local discovery

Website/hosting: ~$65Bn
SEO: $50bn
Social Content: $85bn
Reputational Management: $12bn

Beachhead

22M

Local SMBs

Restaurants, home services, beauty, retail, real estate

Growth Strategy

Growth Strategy Diagram

These market segments:

• Rely on both website & SEO but also Insta, FB or TikTok for discovery
• Frequently update menus, offers, photos, hours
• Don't churn from presence & hosting

They benefit the most from an AI-powered copilot

One place that builds your site in 20 seconds and auto-updates it from your social posts.

Build

AI generates site, brand, photos, promo video.

Host

One-click publishing + AI & SEO optimized.

Autopilot

Full linking to your socials. New post → Website update

Mobile mockup
↑
Desktop mockup

Visual Versioning — Our UX Moat

Branch & Compare

See variants side-by-side

Restore & Fork

Branch from any version

Full recursive structure

Edit, tweak and deploy any node, from any variant, at any time, instantly

Media-native engine

Quirel has been designed to create, upload and edit images and videos, then closely knit them in websites

Version Graph
SMB Owner — Cyril Paglino

"I was able to create & deploy a website in maybe 10min, end -to-end. The "tree" made it super simple to visualize the changes"

View website →
Agency Partner — Brigitte C.

"We needed a quick showcase website for our award-winning kids songs. All the versions were stunning, and worked right off the bat"

View website →

Pilot from WhatsApp

Direct integration: AI Agent

SMBs can now build and manage both their websites AND their socials, directly through WhatsApp. No app downloads, no learning curve. Create on Quirel UI. Pilot day-to-day on Whatsapp.

Instant Updates

Send a vocal: create a post & update your online presence everywhere, in seconds. Perfect for restaurants, salons, and service businesses.

Proactive AI Copilot

Get suggestions on how to enhance your visibility on WhatsApp. Black Friday coming up? How about a social post & a nice overlay on the website? Quirel AI calculates reach & impact estimates.

2B+

WhatsApp users globally

80%

SMBs already use WhatsApp

0%

Friction to adoption

WhatsApp Integration Demo

The Magic — Data-Powered Proactivity

A Growth companion

Quirel doesn't just wait for commands. It  suggests them, based on multiple data sources: local weather forecasts, notable events (black Friday, Xmas...), or simply, posting frequency - with GROWTH in mind

✨ Quirel AI Copilot

Hey, you haven't posted in 5 days. Here is a generated post based on your top dish. Approve?

Real-life situation - Bar/Restaurant, low frequentation

Proactive AI Notification

Quirel analyzes traffic, weather, and calendar data to trigger growth actions. When conditions align, it proactively suggests updates across all your channels. And executes them.

Technology defensibility

Parallel Inference Fan-out

Smart dynamic routing over 35+ models, factoring in performance vs prompt, output token costs and user preferences

Custom Infrastructure

Optimized for speed and cost efficiency at scale. Caching & semantic de-duplication. No overexpensive AWS/GCP

Recursive Nodes System

GIT-like versioning and access to every single modification of every single asset created. Fundamental Architecture choice

Queue-based Inference

Intelligent batching for optimal and predictable throughput. Combined with self-hosting for control over costs

Perpetual LLM evaluation

All models are automatically benchmarked against each other, so as to always pick the best quality/cost ones 

Growing Data Moat

Version graphs + media prompts + user edits + full vectorization = structured dataset to train & fine-tune models

Unit Economics: Costs

ONE-OFF

$0.33 /website

Full cost per production-grade website creation

EVENT-DRIVEN

$0.003 /image

Cost per image generation

$0.3 /video

Cost per video generation

RECURRING

$0.20/website /mo

Hosting + storage per live website

92%

Av. gross margin

  • • Gross margins grow automatically as inference costs fall (by ~100× since 2020)
  • • Editing flows become nearly free
  • • Heavy users remain profitable
  • • Margins improve with scale

BUSINESS MODEL

Starter

€19/mo

Pro

€49/mo

Assumptions
Starter Churn4%
Pro Churn2%
CAC Starter€25
CAC Pro€80
Gross Margin88–90%
Calculated LTV
Starter LTV€427.5 → LTV/CAC = 17.1x
Pro LTV€2,156 → LTV/CAC = 26.9x

Summary

Blended ARPU €22
Gross Margin ~86–90%
LTV/CAC >10x
Payback <6 months

Go-To-Market Strategy

Creator GTM (Jellysmack DNA)

  • 50–150 creators launch product videos
  • Viral demos ("Built my website in 60s")
  • Near-zero early CAC

Partners

  • Solocal
  • Banks (Qonto, Shine)
  • POS systems
  • Booking tools

SEO Flywheel

  • Auto-updates → higher ranking
  • More customers → more activity
  • Activity → retention

Target KPI

10k paying SMBs in 12 months

Competitive Landscape

Company Target Hosting Updates Social Sync Cost/Site
Quirel SMBs Included Continuous 2-way €0.75
Lovable Devs No One-shot No Expensive
Webflow/Wix Designers/DIY Yes Manual Limited Varies
Agencies SMBs Sometimes Slow No €1.5k–€8k
Positioning Matrix
SMB Dev/Designer One-off Continuous
Quirel
Lovable
Webflow
Agencies

The Team

Timothée Le Borgne

Timothée Le Borgne

CEO — ex-Jellysmack. Built creator-first products reaching 100M+ users.

Benjamin Mathias

Benjamin Mathias

CTO — ex-Jellysmack. Led engineering for high-scale media infrastructure.

The Ask

€3M Seed

Oversubscribable round

40%

Infrastructure

30%

GTM

20%

Hiring

10%

Operations

Milestones
  • 10k paying SMBs
  • Gross Margin >85%
  • CAC < €25
  • 1 major partnership signed
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